Field-tested frameworks for packaging sales training — built on years of watching what actually closes deals in this segment, not what looks good on a slide.
Sales heads at packaging OEMs, converters, and packaging line integrators, selling to FMCG, pharma, dairy, and food processing plants.
The buyer usually walks in with a very specific problem — a downtime figure, a wastage figure, a labour cost figure. They want a sales rep who can translate a machine's spec into their specific pain, not read out a brochure.
I've sold into packaging machinery buyers across FMCG, pharma, and food processing. I know the specific dance of dealing with a plant manager who won't commit until his GM signs off, and a GM who won't sign off until the plant manager confirms.
A short call is usually enough to know whether this is a fit. No forms, no funnels — WhatsApp, phone, or email me directly.