Practical coaching for leaders, managers, and reps on using AI for prospecting, sales intelligence, account research, and pipeline acceleration. No hype, no demos of tools you'll never adopt — workflows you can run on Monday morning.
Every sales team has been told to 'use AI' in the last twelve months. Most have no idea what that actually means in their day. They've watched a demo, signed up for a tool, and forgotten about it inside a fortnight.
This AI sales coaching programme is built for that gap. It is not a generic 'prompt engineering' course. It is a working programme on how a B2B rep, manager, or sales leader can use AI to do the same job faster, with better intelligence, and with less administrative drag — without losing the trust that selling actually depends on.
I bring both sides of the table. Seventeen years of selling, and a working knowledge of LLM tooling, automation, and CRM integration from building these systems for my own clients. The result is AI sales coaching that has been tested on real pipelines, not whiteboards.
Using AI to research a target account in 15 minutes the way a senior rep would research it in three hours. Stakeholders, signals, openings, risks.
Building outbound lists with real qualification — not just titles and emails. Personalised outreach that doesn't feel mass-produced because it isn't.
Going into a discovery call with the right hypotheses, the right questions, and the right context — every time, including when the rep is having a bad week.
Using AI to review recorded calls, surface coaching moments, and help reps see what they couldn't see in the moment. For managers especially.
Drafting tailored proposals, follow-up notes, and stakeholder summaries in minutes — without sounding like a chatbot wrote them.
Using AI alongside your CRM to surface deal risk, predict slippage, and stop the surprises that show up at month-end.
Where to draw the line between 'AI helps me' and 'this is automated end-to-end' — using tools like n8n, Zoho Deluge, and lightweight scripting.
What AI should never do in a B2B sales motion, what your team should never let it touch, and how to keep the relationship human even as the workflow gets faster.
Whether your team has never used AI or has tried and given up, the starting point is a short conversation. We'll work out what's worth doing in your specific stack — and what isn't.