Senthil Kumar / Industries / IT & Technology / ERP, CRM, and business software companies

Sales training for ERP, CRM, and business software companies

Field-tested frameworks for erp sales training — built on years of watching what actually closes deals in this segment, not what looks good on a slide.

The category

Three things that define this segment.

01

The buyer

Sales heads at ERP/CRM implementers and vendors, selling to CFOs, CEOs, and department heads at mid-market Indian businesses.

Every ERP customer has been burned by a previous ERP. Or they've watched a peer be burned. Or they've read horror stories. The rep is selling against a memory of failure.

02

What breaks

The 15-month sales cycle where the customer needs constant reassurance without pressure

Managing implementation partner credibility, which the sales rep often has no control over

Selling into family-owned businesses where the founder-owner has strong opinions that conflict with what the company operationally needs

03

What I bring

I've implemented Zoho CRM and evaluated ERPNext for real clients. I know what ERP customers actually worry about, and where their objections come from.

More about me

A short conversation is usually the fastest way to know if this fits.

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Talk to Senthil

Bring Trust-First Selling to your ERP, CRM, and business software companies.

A short call is usually enough to know whether this is a fit. No forms, no funnels — WhatsApp, phone, or email me directly.

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