Senthil Kumar / Industries / Professional Services / B2B startups and growth-stage companies

Sales training for B2B startups and growth-stage companies

Field-tested frameworks for startup sales training — built on years of watching what actually closes deals in this segment, not what looks good on a slide.

The buyer

Typical clients: Founders, first sales hires, and Head of Sales at seed-to-Series-B B2B startups, selling their first repeatable motion.

The founder was the first salesperson. They sold to their network. Now they've hired reps, and the reps are struggling to sell to non-network customers — because nobody has written down what the founder was doing.

What actually breaks
  • Documenting the sales playbook when the founder is too busy selling to write it, and the reps are too new to write it themselves
  • Getting the first three reps productive when there's no established ICP, no proven message, and lots of internal noise
  • Managing founder involvement — too much and reps depend on it, too little and the reps flounder
What I bring

Early-stage B2B sales is a specific discipline. I've been through two founder journeys myself; I know what the founder needs from a coach at each stage.

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Talk to Senthil

Bring Trust-First Selling to your B2B startups and growth-stage companies.

A short call is usually enough to know whether this is a fit. No forms, no funnels — WhatsApp, phone, or email me directly.

Chat with Senthil