For founders and sales heads at Seed to Series-B B2B tech startups building their first repeatable sales motion. Field-tested frameworks, real coaching, and a practice built on 17 years of B2B sales experience across India.
founders and sales heads at Seed to Series-B B2B tech startups building their first repeatable sales motion.
Startup sales is different from enterprise sales. The playbook doesn't exist yet — you're building it while running it. The reps you hired need frameworks for a market that keeps shifting.
Documenting the sales motion when the founder is too busy to write, and the reps don't know it well enough to write it
Managing pipeline reviews when there's no historical baseline for what a good week looks like
Building conviction in a market where the reps are hearing 'no' more than 'yes' — and interpreting that correctly
Startup sales coaching drawn from having built two ventures myself. I know what founder-led sales feels like from the inside.
Sales coaching engagements typically start with a diagnostic call. No forms — WhatsApp is fastest.