Senthil Kumar / Industries / Automotive / auto component manufacturers

Sales training for auto component manufacturers

Field-tested frameworks for auto components sales — built on years of watching what actually closes deals in this segment, not what looks good on a slide.

The buyer

Typical clients: BD and sales heads at auto component OEMs and Tier-1 suppliers, selling to OEM customers (car and two-wheeler makers) and export accounts.

Auto component selling is a game of RFQ discipline, quality escalation management, and long-term relationship building. The BD rep is a diplomat as much as a salesperson.

What actually breaks
  • Managing the OEM RFQ process where the supplier can win the technical evaluation but lose the commercial round
  • The 'PPAP passed but the price is 5% too high' conversation, and how to have it without giving away margin permanently
  • Export account development where the buyer's cultural expectations of the supplier relationship are genuinely different from Indian OEM norms
What I bring

Auto component BD is a category where the sales team's discipline correlates directly with margin retention. I've seen what disciplined teams do differently.

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Talk to Senthil

Bring Trust-First Selling to your auto component manufacturers.

A short call is usually enough to know whether this is a fit. No forms, no funnels — WhatsApp, phone, or email me directly.

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