Field-tested frameworks for insurance sales training — built on years of watching what actually closes deals in this segment, not what looks good on a slide.
Sales leadership at life and general insurance companies and their agency networks, selling to individuals, SMEs, and corporate customers.
The customer is either indifferent (thinks insurance is a tax-save) or suspicious (thinks the advisor is optimising for commission, not need). The rep starts every conversation from behind.
Agency force churn: high, expensive, and structurally hard to reduce without changing the training model
Selling to a customer who signs up in year one and lapses in year three because no one nurtured the relationship
The 'my LIC uncle handles it' objection, which is real trust that needs to be understood, not dismissed
Insurance selling is a category where the industry keeps re-training reps on product but rarely on trust. I focus on the second because it's what's actually broken.
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