Senthil Kumar / Industries / IT & Technology / IT services and consulting companies

Sales training for IT services and consulting companies

Field-tested frameworks for it sales training — built on years of watching what actually closes deals in this segment, not what looks good on a slide.

The reality

The buyer is comparing you to 15 other IT services firms who all claim to have deep talent, agile teams, and domain expertise. The BD rep has to prove specifically what makes you different, not generally what makes you good.

— on selling to BD and sales leadership at IT services firms — application development, infrastructure services, staff augmentation — selling to Indian enterprises and global captives

What breaks in this segment
  • The RFP treadmill where the sales team responds to bids without shaping them earlier
  • Selling into global captive centres where the actual decision-making happens abroad, but the local BD team is often flying blind
  • Managing the tension between account mining (which is where most revenue actually comes from) and new logo hunting (which is where most attention goes)
What I bring

IT services selling is a discipline of account planning and specific differentiation. Most training treats it as generic B2B sales — it isn't.

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Talk to Senthil

Bring Trust-First Selling to your IT services and consulting companies.

A short call is usually enough to know whether this is a fit. No forms, no funnels — WhatsApp, phone, or email me directly.

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