For founders and BD leaders at creative agencies, advertising firms, and marketing services companies. Field-tested frameworks, real coaching, and a practice built on 17 years of B2B sales experience across India.
founders and BD leaders at creative agencies, advertising firms, and marketing services companies.
Agencies sell talent and imagination. The buyer is usually a marketer with their own strong opinions. The pitch has to be simultaneously creative and disciplined — which is uncomfortable for most agency BD teams.
Selling on capability when every agency claims the same capabilities
Managing the pitch process where the winning agency is often the one that did the best pre-pitch relationship work, not the best pitch
Getting past the 'we'll add you to our roster' stall, which usually means the client isn't going to buy
Agency BD coaching with a focus on the specific dynamics of selling creative services — and the discipline of qualifying opportunities correctly.
Sales coaching engagements typically start with a diagnostic call. No forms — WhatsApp is fastest.