For founders of B2B startups and SMEs who were the first salesperson in the company. Field-tested frameworks, real coaching, and a practice built on 17 years of B2B sales experience across India.
founders of B2B startups and SMEs who were the first salesperson in the company.
You built the company by selling. Now you've hired sales people, and they aren't reproducing what you did. That's normal, not a hiring mistake — the founder's advantages (product knowledge, personal network, unlimited authority) don't transfer automatically.
Getting out of every sale without the company losing conversion
Documenting what you actually do when you sell, so someone else can do it
Coaching your first hires without micromanaging them
I've been through founder journeys twice myself. I know what the founder needs from a coach at each stage — and equally important, what they don't need.
Sales coaching engagements typically start with a diagnostic call. No forms — WhatsApp is fastest.