Senthil Kumar / Locations / Sales coach in India

Sales coach in India

Trust-First Selling for teams in India. Seventeen years of B2B field experience, translated into the specific selling reality of this market.

The market

India's B2B sales reality.

Industrial belt: Chennai, Coimbatore, Bangalore, Hyderabad, Pune, Mumbai, Delhi NCR, and industrial belts across South and West India.

Dominant industries: capital equipment, industrial automation, IT and SaaS, healthcare, financial services, building materials, automotive, and B2B services.

Indian B2B sales operates on a specific rhythm that differs from global norms — longer cycles, more relationship-heavy, more consensus-driven decision-making. Imported sales frameworks partially work and partially miss.

The buyer here

Typical clients: sales leaders at B2B companies in India — manufacturing, industrial products, IT and B2B services.

Indian B2B sales operates on a specific rhythm that differs from global norms — longer cycles, more relationship-heavy, more consensus-driven decision-making. Imported sales frameworks partially work and partially miss.

What actually breaks
  • Reps whose sales approach was designed for a different market entirely — and doesn't translate to how India buyers actually decide
  • Long cycles in India's industrial customer base, where the rep who runs out of patience loses the deal to whoever's still there in month 8
  • Managing relationships with buyers who have seen many trainers come through — and expect substance from the first meeting, not credentials
What I bring

I'm based in Chennai and work with clients across India — travelling for training engagements and running long-term coaching engagements both in-person and remotely. The frameworks I teach are drawn from real conversations across capital equipment, industrial automation, IT and SaaS, healthcare, financial services, building materials, automotive, and B2B services — not generic sales curricula.

Connect on LinkedIn
Talk to Senthil

Working with a team in India?

I'm based in Chennai and work with clients in India regularly. A short call is usually the fastest way to know if this fits.

Chat with Senthil